Hi! I’m so glad you’re here — trulee.
My name is Aleea, the founder of Yours Trulee & Co. — an online boutique created from a love for fashion, confidence, and faith, and a deep belief that every woman is wonderfully made in the image of God.
Yours Trulee & Co. didn’t begin as a perfectly planned business.
It began as a dream I once thought was too far-fetched and a passion God placed on my heart.
I’m 25 years old and a first grade teacher, and teaching has shaped me in more ways than I ever expected. I graduated from the University of Tennessee in 2022 with a degree in Psychology and a minor in Elementary Education, later earning my Master of Science in Elementary Education (GO VOLS!). Most recently, I completed my EdS in Instructional Practice at Lincoln Memorial University.
While education is my calling, fashion has always been a passion of mine.
I’ve always loved curating outfits and expressing confidence through what I wear. If I’m being honest, I have a toxic trait — I truly believe every occasion deserves a new outfit. During college, I worked at a fashion boutique, and I loved every second of it. Helping women put together the perfect outfit — the one that makes you stand a little taller and feel like your most confident self — has always been something that brings me joy.
The relationships I formed with coworkers and
customers at that little boutique were life giving. It's amazing how something a little as clothes provided me with so much more than just outfits.
That passion is exactly why I started Yours Trulee & Co.
The name Yours Trulee & Co. is deeply personal. It’s a play on my name, but even more importantly, it’s a reminder of truth. We are all created in the image of God — intentionally, purposefully, and beautifully. In a world that constantly tells women who they should be and how they should look, I wanted to create a space that gently reminds you of who you already are.
Yours Trulee & Co. exists to encourage women everywhere to feel confident just as they are — to feel trulee wonderfully and beautifully made, inside and out.
This brand isn’t about perfection or keeping up with trends. It’s about wearing pieces that make you feel comfortable, confident, and seen. It’s about choosing outfits that reflect your personality and finding a style that is yours trulee.
I won’t pretend this journey has been easy or that I have it all figured out. I learn as I go, I trust God through the unknown, and I pour my heart into every detail — from each collection to every order that leaves my hands.
Yours Trulee & Co. is more than a boutique to me. It’s a reminder of faith, confidence, and community. My prayer is that when you shop here, you feel encouraged, uplifted, and reminded of your worth — not because of what you wear, but because of WHOSE you are.
Every single order, like, repost, or message matters — especially to a small business.
Thank you for allowing this teacher to live out both of her dreams.
